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DIGITAL DIRECTORY

Country Pavilion

WeCosmoprof presented a selection of Country Pavilions. Thanks to their strong and distinctive local identities, they enable small and medium sized businesses to make the most out of the international market, providing greater visibility for their products and trends.

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KOREA

“Young & Fresh” to “Clean & Green”, it’s how the K-Beauty is turning into, and leading the global beauty trend through its innovative ideas and technologies. 102 K-beauty leading companies are ready to interact with entrepreneurs and K-Beauty enthusiasts of the world.

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BRAZIL

Beautycare Brazil is developed through a partnership between the Brazilian Association of the Personal Cosmetics, Toiletries and Fragrance Industry (ABIHPEC) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). Established in the 2000s, Beautycare Brazil brings 15 Brazilian Companies to WeCOSMOPROF International.

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CHINA

Guangdong is the supply chain hub for China's beauty industry, covers high-quality suppliers such as packaging, OEM/ODM, color cosmetics, skincare, professional beauty, nail art and eyelashes. Exhibitors from Guangdong will bring high-quality and innovative products that closely follow the forefront of market development.

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FRANCE

At WeCOSMOPROF International there are 11 companies representing the excellence of Made in France for the entire cosmetic supply chain: private labels, fragrances, skin care and toiletries, beauty salon and hair products and accessories.

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GREECE

Greek companies produce a vast range of cosmetics and beauty products for export, combining state-of-the-art production methods, an expertise in the life sciences sector, and ancient tradition stretching back over millennia. Under the auspices of the Ministry of Foreign Affairs, Enterprise Greece promotes investment and exports in the country. 

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HUNGARY

The reason of the participation of the General Consulate of Hungary in Milan at the WeCosmoprof fair is to present internationally competitive Hungarian cosmetic brands and products, as well as to find international distributors and buyers for companies and their high-quality products.

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IRELAND

Enterprise Ireland brings for the first time Ireland to WeCosmoprof on a national pavilion with 11 Irish companies representing the growing trends in the beauty sector: sustainability, innovation and quality.

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ITALY

The Italian Trade Commission is the Italian government agency entrusted with the development, facilitation and promotion of trade between Italy and other countries in the world. Over 230 Italian companies are participating in WeCOSMOPROF International thanks to ITA.

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LITHUANIA

Lithuanian Beauty and Personal care brands are already known worldwide for high quality products, based on innovations and focusing on key global trends. Kaunas Chamber of Commerce, Industry and Crafts supports companies’ economic activity. Its participation at WeCOSMOPROF International is financed by European Regional Development Fund.

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POLAND

The Polish beauty market, currently ranked 6th biggest in the EU, is shaped by the innovative spirit, vast industry knowledge and expertise of more than 1000 producers and distributors. The total value of exports of Polish cosmetics amounts to 3,9 bln EUR. The professional staff combined with longstanding traditions are a guarantee of high quality products and services.

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SPAIN

ICEX Spain Trade and Investment is supporting the participation of 45 companies in WeCosmoprof International. Spain is among the top 10 worldwide exporters of beauty products and the world’s 2nd largest perfume exporter. Spain´s beauty companies are renowned worldwide for their quality, trustworthiness, and their ability to innovate. 

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SWITZERLAND

Switzerland Global Enterprise (S-GE) is the official Swiss organization for export and investment promotion, supporting Swiss SMEs in their international business, also by organizing Swiss (online) country stands, the so-called (Digital) SWISS Pavilion. At WeCOSMOPROF International, 5 Swiss companies are showcasing.

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UNITED KINGDOM

The UK is the third largest cosmetic consumer in Western Europe, behind France and Germany. In 2017 the sector’s market value reached a staggering £9.8 billion with the UK’s beauty industry worth £27 billion and ranks as the seventh largest cosmetics market in the world.