“Young & Fresh” to “Clean & Green”, it’s how the K-Beauty is turning into, and leading the global beauty trend through its innovative ideas and technologies. 102 K-beauty leading companies interacted with entrepreneurs and K-Beauty enthusiasts of the world.
Beautycare Brazil is developed through a partnership between the Brazilian Association of the Personal Cosmetics, Toiletries and Fragrance Industry (ABIHPEC) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). Established in the 2000s, Beautycare Brazil brings 15 Brazilian Companies to WeCOSMOPROF International.
Guangdong is the supply chain hub for China's beauty industry, covers high-quality suppliers such as packaging, OEM/ODM, color cosmetics, skincare, professional beauty, nail art and eyelashes. Exhibitors from Guangdong showcased high-quality and innovative products that closely follow the forefront of market development.
11 companies represented the excellence of Made in France at WeCOSMOPROF International for the entire cosmetic supply chain: private labels, fragrances, skin care and toiletries, beauty salon and hair products and accessories.
Greek companies produce a vast range of cosmetics and beauty products for export, combining state-of-the-art production methods, an expertise in the life sciences sector, and ancient tradition stretching back over millennia. Under the auspices of the Ministry of Foreign Affairs, Enterprise Greece promotes investment and exports in the country.
The General Consulate of Hungary in Milan presented at WeCosmoprof internationally competitive Hungarian cosmetic brands and products, to find international distributors and buyers for companies and their high-quality products.
Enterprise Ireland brought for the first time Ireland to WeCosmoprof on a national pavilion with 11 Irish companies representing the growing trends in the beauty sector: sustainability, innovation and quality.
The Italian Trade Commission is the Italian government agency entrusted with the development, facilitation and promotion of trade between Italy and other countries in the world. Over 230 Italian companies took part in WeCOSMOPROF International thanks to ITA.
Lithuanian Beauty and Personal care brands are already known worldwide for high quality products, based on innovations and focusing on key global trends. Kaunas Chamber of Commerce, Industry and Crafts supports companies’ economic activity. Its participation at WeCOSMOPROF International has been financed by European Regional Development Fund.
The Polish beauty market, currently ranked 6th biggest in the EU, is shaped by the innovative spirit, vast industry knowledge and expertise of more than 1000 producers and distributors. The total value of exports of Polish cosmetics amounts to 3,9 bln EUR. The professional staff combined with longstanding traditions are a guarantee of high quality products and services.
ICEX Spain Trade and Investment supported the participation of 45 companies in WeCosmoprof International. Spain is among the top 10 worldwide exporters of beauty products and the world’s 2nd largest perfume exporter. Spain´s beauty companies are renowned worldwide for their quality, trustworthiness, and their ability to innovate.
Switzerland Global Enterprise (S-GE) is the official Swiss organization for export and investment promotion, supporting Swiss SMEs in their international business, also by organizing Swiss (online) country stands, the so-called (Digital) SWISS Pavilion. At WeCOSMOPROF International, 5 Swiss companies showcased their products.
The UK is the third largest cosmetic consumer in Western Europe, behind France and Germany. In 2017 the sector’s market value reached a staggering £9.8 billion with the UK’s beauty industry worth £27 billion and ranks as the seventh largest cosmetics market in the world.