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Cookie policy


Please note that the cookie policy is being updated.

Why does WeCosmoprof.com use cookies?

WeCosmoprof.com uses cookies to offer users a navigating experience that is as smooth and simple as possible. By using cookies, WeCosmoprof.com spares users the trouble of receiving or resubmitting the same information every time they visit the site. Cookies are also used to optimize the performance of the website, and to guard against breach and or illicit use of personal information.

In compliance with European Regulation (679/2016), BolognaFiere Cosmoprof S.p.A. is pleased to provide the following information concerning the treatment of personal information obtained from users or navigators (“data subjects”) who visit this website. The privacy policy only refers to the WeCosmoprof.com website and does not apply to other websites that the user might visit through links (refer to each website's own privacy policy/disclosure).


Cookies are information packets sent by a web server to a user's web browser. They are stored on the user's computer and automatically sent back to the server at every subsequent visit to the given website.

The General provision of the Italian Data Protection Authority, “Simplified approaches for privacy policies and for obtaining consent to the use of cookies” – no. 229 of 8 May 2014, classifies cookies on the basis of the objectives pursued by those who employ them. This classification recognizes technical cookies (includes session cookies, analytics cookies and functional cookies) for which no preventive consent needs to be obtained from the user, though providing a privacy policy remains mandatory, and profiling cookies, for which consent must be obtained from the user in advance. Cookies can be further classified as “proprietary”, i.e. owned by the website, (objectives include logging the number of internal pages visited by a user, for example) or “third party” cookies (i.e. cookies generated by third party websites that deliver content through the website being visited).

This website uses technical cookies as well as proprietary and third-party profiling cookies.

This website uses technical cookies to submit session cookies, which permit authentication and a secure and efficient browsing experience (using these cookies spares the need to use other IT techniques that might compromise the user's privacy while browsing). They also allow the user to browse the website according to selected criteria (e.g. language or products selected for purchase) thereby improving the user experience. So-called analytics cookies are used by this website for the aggregated analysis of users' browsing habits and to produce statistics about visits or to improve the content offered (Google Analytics).

In addition, this website uses cookies to analyze behavior for marketing purposes (profiling).

By browsing this website, you consent to the use of the aforementioned cookies.

For more information, or to block the installation of all or some of these cookies, you will need to visit the websites of the appropriate third-party providers.

Details about all of the cookies used on this website their classification; what they do; and, where applicable, a link to the privacy policy of the third-party provider are given below.

Service activated

Type of cookie



Consequences if deselected

Google Analytics




visitor cookie, used to differentiate users and sessions, new sessions / visits, stores the source of the traffic or of the campaign explaining how the user reached the website,

Max 2 years

These cookies are needed to recognize different users and sessions, blocking them keeps them from working

Google Ads




third party profiling

Allows for users to be paired with browsing data

Max 2 years

These cookies are needed for users to be paired with browsing data, blocking them keeps them from working

Facebook  Ads


third party profiling

Allows for users to be paired with browsing data

Max 2 years

These cookies are needed to pair users with browsing data, blocking them keeps them from working

WeCosmoprof with Hubspot

profiling technology

Allows for users to be paired with browsing data

Max 1 year

These cookies are needed for users to be paired with browsing data, blocking them keeps them from working


These services allow the Data Controller to create user profiles starting with an e-mail address, a name or any other information provided by the User through the Application and can track the User's activities through statistical functions. This Personal Data may also be cross-referenced with other publicly available information about the User (such as social network profiles) and used to create private profiles that the Controller can view and use to improve the Application. Some of these services could also allow for programmed messages to be sent to the User, as e-mails related to specific actions executed through this Application.



Cookies used by HubSpot: https://knowledge.hubspot.com/articles/kcs_article/account/hubspot-cookie-security-and-privacy

__ hstc

The main cookie for monitoring visitors. Contains the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit) and the session number (increases with each subsequent session). (Expires: 2 years)

_ hubspotutk

This cookie is used to track the identity of a visitor. This cookie is transmitted to HubSpot when the module is submitted and used when contacts are deduplicated. (Expires: when the service is interrupted)


This cookie keeps track of the sessions. This cookie is used to determine whether the session number and the timestamp in the __hstc cookie should be increased. It contains the domain, viewCount (increases with each pageView in a session) and the date / time when the session started. (Expires: 30 minutes)


Every time HubSpot changes the session cookie, this cookie is set as well. It is set to 1 and used to determine whether the user has reopened the browser. If this cookie does not exist when we manage the cookies, we assume that we're dealing with a new session. (Expires: Never. Session cookie)


This cookie is used by the opt-in privacy policy to remember not to ask the user to accept cookies again. This cookie is set when users decide to deactivate cookies. (Expires: 2 years)


This cookie can be set to block the tracking code from sending any information to HubSpot. The setting for this cookie is different from the elimination of the cookies, which still allows for anonymous information to be sent to HubSpot. (Expires: 2 years)


This cookie is used to verify whether the visitor has support for the cookies enabled. (Expires: session cookie)


This cookie is used to keep track of the pageviews in a session. (Expires: session cookie)


This cookie is used to recognize visitors who chat with you through the messaging tool. If the visitor leaves the site before being added as a contact, this cookie will be associated with the user's browser. If you have a chat chronology with a visitor and they return to your site later through the same browser, the messaging tool will load the conversation history for that visitor.

Most internet browsers are set to accept cookies automatically. Users can express their preferences regarding the use of cookies (accept, refuse, or request an alert before accepting a cookie when visiting a website) by changing the browser setting. Cookies can also be removed by deleting the contents of the “cookies” folder used by the browser. The procedure for managing cookies will change from browser to browser. Links to specific instructions for the most common browsers are provided below:

Internet Explorer: http://windows.microsoft.com/it-it/internet-explorer/delete-manage-cooki...
Google Chrome: https://support.google.com/accounts/answer/61416?hl=it
Apple Safari: http://support.apple.com/kb/HT1677?viewlocale=it_IT
Mozilla Firefox: https://support.mozilla.org/it/kb/Attivare%20e%20disattivare%20i%20cookie

When cookies are completely disabled by the browser the user may not be able to use all the interactive features offered by a website. 

Means of processing

The processing of personal information makes use of IT and electronic devices and is entrusted to specifically designated internal staff. The data is stored in electronic archives that fully guarantee the minimal security measures required by law.

Communication and dissemination

The data collected will not be disseminated or shared with third parties separate from the Data Controller's organization.

Rights of Data Subjects

The Data Subject may at any time exercise the rights outlined in European Regulation (art. 7 EU GDPR). Specifically, the Data Subject may request access to any data about the Data Subject held by Archimedia; ask for information about how data is processed; request updates, additions and corrections to incomplete or imprecise data; ask for data to be deleted or blocked if processing falls outside of legal limits; and object to processing for legitimate reasons or, in any event, when used for commercial, marketing or advertising purposes.

Deselection and activation of Cookies

By opening the website and moving past the initial banner that provides a shorter form of the privacy policy, the user expressly consents to the use of the cookies specifically referred to in this document.

Data Controller

To exercise the aforementioned rights and for any matters pertaining to the processing of personal data, the data subject may refer to the data controller: BolognaFiere Cosmoprof S.p.A. in the person of the President pro tempore, whose registered offices are found in Bologna, Via Maserati no. 16. or by email, using the following address PRIVACY@COSMOPROF.IT

The Data Protection Officer may be reached at the following email address: DPO@COSMOPROF.IT.

Since the state of the art of automated control mechanisms does not exempt them from error or malfunction this document will be subject to updates. Users are therefore encouraged to visit this section of the website from time to time to read about any additions or changes.

Document updated August 2020