CosmoTalks - The Virtual Series

State of Prestige Beauty: The Next Big Consumer Trends

On demand

LIVE SESSION: 5 October

The new decade has brought more disruption in a few months than most of us have seen in our entire lives. The impacts are vast, and beauty is no exception. Today’s beauty consumers are behaving differently than before. How can brands lean into these consumer shifts? The NPD Group’s beauty industry advisor Larissa Jensen takes a pulse on prestige beauty and consumer behavior through the lens of U.S. sales results across makeup, skincare, fragrance and haircare, with a view into where retail stands in the current phase towards recovery. In this session Larissa will explore how the U.S. consumer trends have changed, what are consumer priorities today, and what that means for their preferences in the future.

The new decade has brought more disruption in a few months than most of us have seen in our entire lives. The impacts are vast, and beauty is no exception.

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