LIVE SESSION: 6 October
Whether you are an established, legacy brand, a start-up indie brand, or somewhere in between, everything starts with the consumer. Brands need to pull out all the stops and assure their communication, service and obviously, product offering are relevant, empathic and extraordinary.
Tracking consumer behavior in multiple, non-beauty categories is not optional: it’s table stakes. Reaching out to the consumer in a personalized, appropriate, caring way is the only option. Shopping habits are being changed permanently for the “next normal,” whenever that arrives. This webinar will arm you with actionable points to ensure your brand not only survives but thrives during these unprecedented times.
Actionable points to develop:
1. Brand messaging, service and product mix must be re-assessed
2. There is one focal point: consumer safety
3. The corporate culture must be ecommerce driven
4. Brand/company leadership has never been more important