WeCOSMOPROF International and Launchmetrics present the China Beauty Influencer Marketing report
China is the market that is registering the highest growth rate worldwide: in the three years 2019-2022, Euromonitor International, a research agency that studies the main markets, estimates an average annual growth of 10% (Read HERE The development of the Asia-Pacific region: consumer trends and new opportunities).
Launchmetrics, the leading brand performance cloud for fashion, luxury, and beauty, recently published the “China Beauty Influencer Marketing Highlights report”.
The presentation offers a complete overview of the influencer marketing campaigns activated by 22 skincare and beauty companies in China, comparing the first quarter of 2021 with the same period of 2020. The report analyzes the activities on the leading Chinese social channels - @Weibo, @WeChat, @Xiaohongshu, @Douyin, @Bilibili.
The report is an indispensable tool for companies and operators interested in business opportunities in China. It provides an overview of the communication and marketing tools most functional to the market.